Burger King has released a limited-edition men’s body spray that evokes the smell of freshly broiled Whoppers. But isn’t this what they spray on the burgers already for authenticity? No! According to a press release, “The King is setting hearts ablaze for the holidays with his new scent of choice. FLAME™, a new men’s body spray by Burger King Corp., features the scent of seduction with the hint of flame-broiled meat.
Gothamist; Smell Like Burger King With New Body Spray: “FLAME”